PARTIFUL
a 3 week project, April 2024
Team:
Ivery Chen, Dave Song, Sohum Sanu, Viviana Wei
Role:
UIUX Design
Tools:
Figma, Loom
01
ContextHow do you redesign the landing page so that more people would navigate to ‘Past Events’?
Our team worked with Google Ventures Backed startup, Partiful, to redesign their events page. Partiful is a website and app that allows users to create delightful event pages for birthdays, hangouts, and everything in between. Hosts can invite friends and friends-of-friends when they don't have a phone number or socials. Event pages build hype around the party, allowing guests and hosts to interact with each other.
What are some of the existing problems in current design?
Original screens
02
ResearchWhat are our success metrics?
More users navigating to past events
More activity (comments, comment replies, photos) on past events
Users connecting with one another from past events
Who are our customers?
Our customers are Gen Z + Millennials, hyper-social and always wanting to meet and connect with new friends through campus club events, birthdays and other greek events. We want to explore design language that is familiar to GenZ. Some inspiration include Instagram Feed, iPhone notifications and Snapchat SnapMaps.
Who did we talk to?
We interviewed Partiful superhosts to ask about their experiences using Partiful, and whether or not they spend much time at all on the app. One of the good insight we gained is that users don’t tend to use Partiful to look at past memories at events, instead, they want to discover new ones in a more effective manner.
03
ProcessIndividually, we sketched out our own versions of user flow based on client expectations and problems.
We met with founders along each step of the way, modifying lo-fi prototypes as we go.
Lo-fi prototype
04
SolutionHow did we respond to founder feedback?
The founders’ feedback were that we should focus on the landing page instead of extra functionalities. We decided to create three distinct versions of the page based on our inspirations, Instagram feed, iPhone notification and Snapchat Snapmap, to showcase a range of unique ideas.
Challenge
Past events are too hidden, the app doesn’t feel like a social media platform. Many users don’t have the app downloaded
Solution
To make past events accessible from the landing page, implementing infinite scroll to encourage time-spent in past events and connecting with other users
Basic design
Challenge
The app doesn’t have a ‘viral factor’ that incentivises users to open and browse through the app
Solution
To make Partiful feel more like a social media platform, we created a feed version that aims to encourage users to shift their focus from events alone to the attendees.
Feed-based design
Challenge
Interviewees reflect that the app has to offer more than event management. There has to be something more motivating for users to download the app
Solution
To add to the fun brand image of Partiful, a map similar to Snapchat’s Snap-map is shown here. One can see past events and where they are located geographically. Animation can indicate whether a party is happening soon, and eventually a heat-map can be used to help hosts and users alike visualise trend and event patterns. This solution was the founders’ favourite as it makes Partiful more powerful of a party management platform that offers data analytics.
Map-based design